Drifting into Dreams on the Leie – De Nachtwacht

In late May, an extraordinary sight unfolded on the gently flowing Leie in Kortrijk. Passers-by looked twice as a floating bed drifted across the water, carrying a series of striking scenes. An initiative by sleep specialist De Nachtwacht in collaboration with Magnitude. Together, we wanted to inspire people to dream while highlighting the importance and value of good sleep.

Sleep rarely comes up in everyday conversation. You experience it, you sometimes miss it, but you barely think about it… until it suddenly appears right in front of you, in the middle of a river. That was exactly the intention behind our action.

So, we took to the Leie together with De Nachtwacht. Not by boat, but on a floating bed. And what unfolded on the water that day was both playful and sincere: four scenes, each showing, in its own way, why sleep really matters.

The day opened with a musical awakening. A sleeping beauty sang good morning to the people of Kortrijk, because a good night's sleep carries you through the entire day. A day full of energy doesn't simply happen, it starts the night before.

The day closed with a warm family moment. A child spotted something in the water, after which a diver surfaced holding the iconic little sheep of De Nachtwacht. A nod to the world of dreams, because dreaming is good for your health. A world where anything is possible, where even the most absurd things suddenly feel real.

De Nachtwacht didn't simply choose any bed to sail across the Leie. Every detail was carefully selected to create the perfect dream bed. They opted for a Progression box spring with the Sella headboard, upholstered in an ecru bouclé fabric, Sogno, radiating warmth and texture without ever shouting for attention. A choice that matched the mood of the day: quietly present, yet unmistakably high in quality. On board lay the Avignon mattress, a mattress that combines comfort and support in perfect balance. Even in the middle of the Leie, the bed spoke for itself.

Magnitude is built on the conviction that sleep comfort is never a side issue. Not a luxury you postpone, nor something that needs a special occasion. It's a daily investment in yourself. In how you meet the morning, how you move through your day, how you return, night after night, to a place that truly lets you recover.

De Nachtwacht shares that same conviction, and has done so for thirty years. As a sleep specialist rooted in Kortrijk, their expertise is precisely what gives this collaboration its strength: personal advice, deep knowledge of sleep comfort, and the willingness to tell that story in a way that genuinely resonates with people.

Photos: Geike Verniers, commissioned by Onnest and De Nachtwacht.